Client brand & website concept / 08
Loni
A coherent brand, catalog concept and social campaign for a furniture business.
Design concept prepared
Connect the product with the next conversation.
A furniture business needs a consistent way to present its products and help someone move from browsing to discussing an order. The brief connects brand recognition, catalog exploration and social communication.
- Present the furniture with a consistent visual identity.
- Make categories and product details easy to explore.
- Create a clear route to a private quote conversation.
Carry one identity across the touchpoints.
I developed Albanian brand directions and a responsive catalog prototype, with product categories, detail dialogs and made-to-measure messaging. The same visual direction carries into an editable social campaign.
- Warm brand identity and typography.
- Category filters and product detail previews.
- Social layouts and private-quote messaging.
An editable design package ready for review.
This is a prepared design concept. The website has not been deployed, and the November 2026 social campaign has not been published or scheduled.
- Three identity directions, editable marks and guidelines.
- Responsive furniture catalog prototype.
- Editable Figma feed posts and story templates.
- Captions, quote templates and a campaign calendar.