Client branding / 02
Ardhmëria Rent a Car
A recognizable rental brand, from its mark to the way it appears in motion.
Brand concept prepared
Make one identity work everywhere.
The brief was to develop a recognizable identity for Ardhmëria Rent a Car that could extend across the fleet, social channels and brand communication. The challenge was consistency across very different sizes and formats.
- Create a distinctive mark that works at small sizes.
- Give social communication a repeatable visual direction.
- Carry the identity into motion without losing recognition.
A simple mark. A repeatable visual language.
I developed a geometric A monogram with an orange slash, supported by a near-black, ivory and orange palette. The identity extends into profile icons, Albanian social templates and a short brand film.
- A monogram and slash that anchor the identity.
- Coordinated typography, color and social layouts.
- Motion that follows the same visual system.
A usable brand concept and its applications.
The prepared package brings together the identity, guidance, social applications and motion assets, ready for client review and application.
- Editable logo system and profile icons.
- Identity presentation and brand/motion guide.
- Social templates for Albanian communication.
- A 12-second identity film created with Three.js.